Daily grocery delivery company Milkbasket acquired grocery delivery startup Veggie India based in Noida.
All Veggie India employees, including the founders, Jainendra Upadhyay and Shailendra Upadhyay will join Milkbasket. Veggie India, operated by Ocado Garden Fresh Pvt Ltd, is an online grocery delivery platform, founded last year. The company has already become a known name in Noida and Ghaziabad for their on-demand delivery.
“We are thrilled to add Veggie India to our portfolio. The acquisition is in line with our growth plans for 2019 and adds further strength and distribution capabilities to the existing business,” Anant Goel, Co-founder and CEO of Milkbasket said.
Milkbasket operates in Delhi,Gurgaon,Noida and Bengaluru with more than 1,00000 households in India.
Being Launched in early 2015 by Anant Goel, Ashish Goel, Anurag Jain and Yatish Talvadia, Milkbasket is calls itself India’s first and largest daily grocery delivery service.
Milkbasket has raised close to $16 million from Mayfield Advisors, Beenext, Kalaari Capital, Unilever Ventures, Lenovo and Blume Ventures.
The Milkbasket was built on the unique Indian habit of getting fresh milk delivered at home every morning, Milkbasket is today fulfilling the entire grocery needs of a household every day before 7:00 a.m.
The startup’s vision is to become the default mom&pop shop for over a million households by 2021.