The world now revolves around the technique of marketing.Everyone or everything we come across proves this idea.Here is a perfect example for that!
The Instagram viral egg of more than 48 million likes teaches us, how to market things on social media.More surprisingly a 19-year old lad is thus becoming the marketing guru before everyone.
The 19-year-old Indian origin Ishan Goel is the brain behind the most popular Instagram post of a brown egg in a white background.
Recently published egg has already bagged more than 48 million likes and thus beated the records of Kylie Jenner’s first baby’s post with 18 million likes.
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According to the Massachusetts-based marketing guru, it was the chicken that produced the egg that deserved real credit. But he claims he added a ‘secret sauce’.
However,he managed to make the egg photo get more likes with a catchy caption “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this” and celebrity and influencer group that he had to promote the post.
The photo, one of baby Stormi’s hands, had been the erstwhile Insta favourite with 18 million ‘likes’. However, the egg photo now has over 48 million ‘likes’ and over 7 million followers,
All in just a fortnight.
“The idea that an inanimate object can connect so many people is a testament to the fact that people love to root for the underdog,” the 19-year-old told FEMAIL.
Being stepped back to second place the Kylie has recently cracked a egg on the streets and her die-hard fan and Indian musician Diljith Dosanj also took a revenge by posting a video of frying an egg.