Tennis champion Serena Williams makes an investment in the online dating app “Bumble” along with Priyanka Chopra.
Bumble on Wednesday announced Williams, who had earlier teamed up with the company for an ad campaign #InHerCourt, will be joining the organisation as an investor and active member of the Bumble Fund.
The tennis champion wants to “amplify female entrepreneurs and creating a place for them to personally and professionally champion their growth”, read a statement.
Bumble was set up by Whitney Wolfe Herd shortly after she left Tinder, a dating app she co-founded.
On her collaboration with Williams, Herd said: “When we launched our #InHerCourt campaign with Serena this past January, we were amazed by the response we received from women globally who felt empowered by our message.
The world will tell you that you’re not strong enough to play. They’ll tell you that your story doesn’t matter. And to wait to be given power. But here’s what the world won’t tell you… #InHerCourt @serenawilliams pic.twitter.com/dA9f9NSX1x
— Bumble (@bumble) 4 February 2019
“In teaming up with Williams for the Bumble Fund. We want women everywhere to know that we are here, we are listening and we believe in you. We are giving women more keys to success, while encouraging them to push their ideas forward and keep thinking big when it comes to their business ventures.”
Discussion about this post