Netflix Inc is testing a ₹250 monthly subscription for mobile devices in India, the video streaming giant said, aiming to boost its presence in a price-sensitive market where data consumption on smartphones is surging.
Currently,the subscription package ranges from ₹500 to ₹800,which are considered to be expensive compared to similar rivals of the fields.
Amazon also plans to start a subscription package for ₹365 a year.Presently they charge ₹999 per yer for subscription.
Netflix’s test plan at ₹250 a month gives users access to standard definition video on smartphones and tablets, a company spokesman said.
“We will be testing different options in select countries where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time,” he added.
The company emphasised on Tuesday that the new plan is a test and the company might not roll out these specific plans beyond the tests.
Netflix’s strategy to launch the test for mobile devices in India comes against the backdrop of rising demand for smartphones in the world’s second-biggest mobile phone market with more than 1.1 billion wireless connections.