The fast food chain giant McDonald’s has announced plans to strike with Tel-Aviv based machine Learning start-up ‘Dynamic yield’ for $300 million.
The deal is the biggest that McDonald’s would strike with the Tel-Aviv based start-up which provides retailers with algorithmically driven “decision logic” technology.
“The fast food giant said it has agreed to buy Dynamic Yield, which specialises in personalisation and decision logic technology. Dynamic Yield’s technology will allow McDonald’s digital drive-thru menus to change based on different factors, such as the weather and current restaurant traffic.
“The deal is valued at more than $300 million, making it the largest McDonald’s deal in two decades, people familiar with the matter said,” the CNBC reported late on Monday.
“With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalised experiences for our customer”, McDonald’s CEO Steve Easterbrook said in a statement.
McDonald’s new acquisition is a part to assemble international markets with self-served kiosks and mobile app services.