Kerala Tourism’s ‘Come out and Play’ campaign to woo tourists during Monsoon

Kerala Tourism has announced a campaign to attract visitors to the state during the monsoon season. As part of the ‘Come out and Play’ campaign during the rainy season, the state offers tourists an option to re-discover nature by offering various activities like trekking, ayurvedic massage, and river rafting. Tourist arrivals in the monsoon last year was 6,142,190.

Tourist arrivals during the monsoon season ie from June-October last year, was 6,142,190. There was an increase of 5,06,623 travellers as compared to 5,635,567 tourist arrivals during the monsoon season in 2016, said State Tourism Minister Kadakampally Surendran.

The campaign’s main objective is to divest vacationers of their ‘career selves’ and ‘pre-occupations’ with devices, careers and various routines of everyday life, the official said.

The campaign idea mainly focuses on ‘PLAY’ in the context of families and in-turn it reconnects the families. Kerala Tourism was targeting tourists from domestic markets including Uttar Pradesh, Maharashtra, Gujarat and Punjab, besides the southern states.

The state had garnered Rs 8392.11 crore revenue from the 10,91870 foreign visitors who came to Kerala last year.

(With inputs from PTI)

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