The Facebook owned photo sharing platform Instagram decided to ban graphic images of self-harm after objections were raised in Britain following the suicide of a teen.
The father of the teen said Instagram contributed to the death of his daughter.
Instagram chief Adam Mosseri said that the platform is making series of changes to its content rules.
“We are not where we need to be on self-harm and suicide, and we need to do more to protect the most vulnerable in our community,”he said.
The call for changes was backed by the British government after the family of 14-year-old Molly Russell found material related to depression and suicide on her Instagram account after her death in 2017.
Now, the Facebook owned social media platform decided to remove non graphic images of self-harm from searches.