The Fitbit launched the cheapest smartwatch on Wednesday the cheapest range of smartwatches to compete in the smartwatch market.
The new smartwatch by Fitbit costs only $160,whereas Apple smartwatch ranges from $275.
Fitbit is trying to persuade investors that it can hang on to users and sell them future devices if it gets them onto its tracking platform, which can store and share health and activity data. Chief Executive James Park said at a press event ahead of the product release that the company has nearly 28 million active users.
“With our newest products, we’re delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels – even those who have never tried a wearable,” said James Park, co-founder and CEO of Fitbit in a statement.
The company noted that Fitbit Inspire and Ace 2 will retail at Rs. 6,999 in India, whereas the Inspire HR will cost Rs. 8,999. The Fitbit Versa Lite will cost Rs. 15,999 in India. All new Fitbit fitness devices will go on same beginning this month in Americas, Asia Pacific and Europe, Middle East, and Africa. The India-specific release dates are yet to be revealed.
In 2018, Fitbit sold 5.5 million smartwatches, behind the biggest seller Apple’s 22.5 million units, but just ahead of Samsung’s 5.3 million units, according to data firm Strategy Analytics.