The telecom giant Airtel launched a new music streaming app Wynk Tube targeting smartphone users in non-metros and small towns.
The new app will be an extension of aAirtel’s OTT or over the top music streaming app Wynk Music.
The new app will be available to users in 12 Indian languages including Kannada, Marathi, Telugu, Tamil and Bhojpuri, besides English and Hindi.
“Wynk Music gave shape to our journey to the first 100 million users and we believe Wynk Tube will accelerate our journey to the next 100 million users,” Sameer Batra, CEO, Content & Apps, Bharti Airtel, said in a statement.
Wynk Tube also features voice-enabled search to help users discover their favourite music.
“Regional content and personalization through Artificial Intelligence (AI), Big Data will continue to be a big agenda for us and we hope to build Wynk Tube into one of the most popular music platforms in India with even the possibility of user generated content as a differentiator,” Batra added.
There will be zero subscription charge for Airtel users with unlimited streaming and downloads, the company said.