Apple CEO Tim Cook recalled the iconic day, here on Friday, when the company released its first Macintosh computer 35 years ago.
With astonishing chutzpah, the company announced the product to the world through a single ad screened during the Super Bowl on 22 January 1984. The film was directed by Ridley Scott and showed a dimly lit auditorium in which ranks of drably clad zombies are being harangued by a despotic figure shown on a huge screen. Into this auditorium comes a beautiful female athlete who runs towards the screen carrying a large hammer, pursued by goons attired in riot police gear. Just as the despot’s rant reaches a climax, the athlete stops, whirls the hammer four times and then launches it at the screen. When it strikes, the screen explodes and the camera pans to the zombies, whose mouths gape in bewilderment. “On January 24th,” intones a voice over the closing scene, “Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like Nineteen Eighty-Four.”
Remembering the day when co-founder Steve Jobs unveiled Macintosh in 1984, cook wrote on Twitter that today more people than ever are using Mac to follow their passions.
35 years ago, Macintosh said hello. It changed the way we think about computers and went on to change the world. We love the Mac, and today we’re proud that more people than ever are using it to follow their passions and create the future. pic.twitter.com/oUQDJN3jRU
— Tim Cook (@tim_cook) January 24, 2019
Macintosh, the successor to the failed LISA computer, changed the way people perceived computers.
The first-gen Macintosh, although pricier at USD 2,495, was of a humble configuration in today’s Smartphone-era. It came equipped with a Motorola 68000 CPU running at 8HMz with only 128K of RAM. The 9-inch black-and-white monitor featured a 512 x 342- pixel resolution, and the built-in 3.5 inch floppy drive supported disks that topped out at 400K of storage.
Steve Jobs called the Macintosh “a third industry standard” after the Apple II and IBM Computer. Ate the launch event, Jobs pulled out the Macintosh out of a bag, and inserted a disk into the 3.5 inch drive and started up the machine. That’s when the first Macintosh said “Hello”.